The All Important Show Promotion

Street performer on the Royal Mile, Edinburgh,...

Edinburgh's Royal Mile

Despite the rain and the miserable grey Scottish weather, the Edinburgh Fringe is quite simply not the same unless you have paced up and down the Royal Mile, feeling the freeze and handing out flyers.

There is very fierce competition along the Mile and our children’s show really needs to stand out. But with such incredible footfall, it is absolutely the best place to promote your show.

Yes, there are the boring promotionals going on, but down the Royal Mile you will find four 40yr old Korean men in nappies pulling funny faces: a strange head followed by a pair of iron claws; the usual accapella  singers from Oxford/Cambridge and plenty more.

Jon & The Subman

Jon Lum (our colourful zebra with the world’s most enormous ego) found himself next to Subman on the Meadows (a beautiful park by the centre of the city).

Incredibly, Subman was playing a sweet, wee tune, while wearing those ridiculous yellow gloves. Must be in the contract … NEVER TAKE OFF THE GLOVES!!!

As soon as our flyers arrived we excitedly went out to share the love and tell absolutely everyone in Edinburgh about the very best children’s storytelling theatre show in the planet.

Unfortunately, we made the mistake of not being in our colourful animal outfits. As a result, we didn’t get a particularly exciting response and that meant it wasn’t particularly motivating for us either.

So, the next day we were decked out in style. We had Mama Ostrich out there, Monkey went around nibbling the kids and of course Zebra was there playing into the hands of the parents and little kids who couldn’t quite figure the old diva.

I felt there was a really positive response and so here’s hoping many of them come to see the show.

The reviewers came to see the show today so let’s hope a couple of good reviews and plenty of flyering helps the audience numbers grow.  As it is, we are already beating Edinburgh Fringe Festival average records by miles.

We will be flyering immediately after our 10am children’s theatre performance of Under The Baobab Tree so the puppets will have to come out for a walk too!  Do come and say “hiya.”

I will post more pics up soon, but in the mean time if you have any that you’ve taken, or you’ve seen something ridiculous, tell us all about it. How far will people go to sell their show?

Toto love, Mara xxx


About TotoTales

Toto Tales brings African stories to life through the arts. We find and create incredible, inspiring, heart warming, tragic, humorous stories from across Africa, and share them with a variety of audiences across the world. We collaborate with various artists and strive to produce high quality works that while simple are far from being simplistic.
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